No one predicted that The Dark Knight would pull in such a strong box-office performance this summer. Yes, Indiana Jones was a sure-fire hit. But Iron Man? The three films each brought in over $300 million domestically, with international sales equally as impressive. And The Dark Knight's insane success more than compensates for fewer bona fide smash-hits at the box office than in previous summers.
Even with a poor economy and a little thing called the Olympics to keep us away from our local cinemas, Hollywood is hardly hurting.
Meantime, despite some speculation in advance of the Olympics that telecasts of the Beijing Games might have hurt the boxoffice, there was scant hard evidence of late-summer grosses being hammered by the small-screen competition.
“If you look at the raw numbers, it would be hard to see how it did hurt,” Fellman said. “NBC did a great job making sure that the main events were primetime, but it seemed like the movies that opened up against the Olympics still did well."
Added Sony distribution president Rory Bruer: “It’s quite extraordinary that the Olympics could have the kind of TV ratings that they did and the boxoffice could still continue to perform as well as it did. It says a lot about where people are in their heads, and it seems they just want to escape where they are in their daily lives. That could mean either going out to the theater for a few hours or watching Michael Phelps at home.”
Headed into the long Labor Day weekend — summer’s final boxoffice session — Nielsen EDI data showed domestic tallies of $3.96 billion that are sure to rise to beyond $4 billion by the Monday holiday. Internationally, distributors project a $4.1 billion haul through Sunday.
Nadine Bells
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